SocialPro IntelligenceSign inAI content strategy for attractions
Know why your water park's posts work.
Plan what to post, make it on your phone, and find out why it worked — in plain English. Built for the one- or two-person marketing team at a park, zoo, aquarium or museum.
We're bringing on a small number of attractions at a time, so we can set each one up properly.
Every post, read the same way
Instagram · Reel
Opening weekend — first ride of the season
Reading the video…
Strong performerThis worked because the payoff came first. The drop is on screen inside two seconds, before anyone has decided to scroll — most of your posts spend four or five seconds setting up.
What worked — repeat this
Lead with the moment, not the build-up. Cut everything before the first thing worth watching.
Try next
- 1Cut the four seconds before the dropMore people reach the payoff
- 2Put the offer on screen, not just in the captionFewer viewers miss the ask
- 3Hold the final shot a beat longerBetter save rate
Scored on
One loop, four steps
What you post teaches the advice, the advice shapes the plan, and the plan tells you what to make next.
Plan
Know what to post this week, and why.
Make
Cut the video or build the carousel on your phone.
Publish
A reminder when it's due, with the caption ready.
Review
Why it worked, and what to do next.
Plan
Know what to post this week
Answer a few questions about your attraction once. You get content pillars, a posting rhythm and a running list of ideas, shaped by your own best posts, your website and whatever you're promoting right now.
Plan
Your pillars, how often to post, and who does what.
Ideas
Hooks you can film, sorted by format, plus a Viral tab built from posts that took off for places like yours.
Promotions
Add a season pass sale or an event with its dates, and the ideas work it in while it runs.
Brand voice
Tell it once how you talk, and your ideas and answers come back sounding like you.
Ideas ready to film
- The three seconds before the dropThrillsReel
- Meet the keeper who names every penguinBehind the scenesTalking head
- Five things to pack for a water park dayPlan your visitCarousel
Make
Make it without leaving
Say what you want and drop in your clips or photos. You get a first version back in minutes, and every part of it stays yours to change.
Make a video
A first cut from your clips, timed to the beat of licensed music, with words on screen.
Make a carousel
Put your photos in the best order, match their colors, crop them to fit, and add words to each one.
Library
Every draft in one place, kept by week and series, with earlier versions saved so you can compare.
Make a video
First cut · 0:24
Cut to the beat
Make a carousel
Publish
Post at the right time, without the fuss
Get feedback on a draft while you can still fix it, then a reminder when your schedule says it's due. You post it yourself, on the app, the way you do now.
Draft feedback
Upload before you post and see what's weak — second by second for a video.
Schedule
Week and 3-day views of what goes out where, and when.
Time to post
A reminder when something's due, with the video and caption ready to grab.
You have 2 posts to put out
Your schedule says these are due. Open one to grab the video and caption, then post it on the app.
- Thursday · 5pmDue nowRide POV: the first drop
- Saturday · 10amComing upSummer pass perks
Strong open that holds for about six seconds, then a slow slide through the middle as the explanation runs long. It recovers into the closing shot.
Peak — 6s
The drop lands with the sound — biggest reaction moment in the clip.
Valley — 20s
Three seconds of setup with nothing new on screen.
Review
Find out what worked, every Monday
Your posts are read for you once their numbers have settled, and every Monday your brief is written for you: what worked, what didn't, and what to post next.
Brief
Your week on one page, ready to share with your GM.
What's Working
The habits behind your best posts, found in your own numbers.
Experiments
Test one idea at a time, with an honest read on whether it's helping.
Ask AI
A strategist that already knows your posts. Ask about one, or the whole approach.
Learn
Short guides on hooks, pacing and structure, written for attractions.
Weekly brief · Week of June 9
What worked
Your Tuesday ride POV did 3x your usual reach. First-person footage is landing better than wide shots right now.
What didn't
Two posts went out without a clear next step. Both sat well below your average for saves.
Try next week
- 1.Film one more POV this week — same format, a different ride.
- 2.Put the summer pass offer on screen, not just in the caption.
- 3.Post Thursday instead of Friday; your Friday numbers have slipped four weeks running.
Pattern we noticed
Posts where someone speaks to camera out-perform voiceover for you, consistently, by about 40%.
Score trend · last 9 posts
Experiment running
Open on a face, not a wide shot
Gathering
2 of 3 posts so far — we'll hold off calling it until there's enough to mean something.
It keeps working between visits
You check in twice a week. In between, it does the busywork.
- Brings in your new Instagram, TikTok and YouTube posts and their numbers about once a day.
- Reads your posts once their numbers have settled — up to ten a week.
- Writes your brief every Monday morning.
- Places your drafts into the week they belong in.
Nothing goes out without your OK.
Built for places people visit
Theme parks, water parks, zoos, aquariums, museums and family entertainment centers — where a strong season is built on months of attention, and the post that matters is the one that makes someone plan a visit.
Season launches · Events · Behind the scenes · New attractions
Scored on what makes people come
Every video is marked on the eight things that decide whether someone watches, shares and visits.
What it won't do
Plenty of tools will tell you anything sounds like progress. This one is built to say when it doesn't know.
It won't invent a trend
Advice is grounded in your own posts and your own website. If we haven't seen it, we don't claim it.
It won't fake certainty
Comparisons need a real sample on both sides before anything is reported. Under that, it says so.
It won't post without your OK
Nothing is published, liked or commented on unless you say so.
Let's see if it fits.
Tell us a bit about your attraction and we'll show you what it looks like with your own posts in it. No pressure, no long demo.