SocialPro IntelligenceSign inAI content strategy
Know why your water park's posts work.
You already put the work in. SocialPro Intelligence watches what you publish, works out what made the good ones good, and tells you what to do next — in plain English, in about the time it takes to make a coffee.
We're onboarding a small number of businesses at a time, so we can set you up properly.
Every post, read the same way
Instagram · Reel
Opening weekend — first ride of the season
Reading the video…
Strong performerThis worked because the payoff came first. The drop is on screen inside two seconds, before anyone has decided to scroll — most of your posts spend four or five seconds setting up.
What worked — repeat this
Lead with the moment, not the build-up. Cut everything before the first thing worth watching.
Try next
- 01Cut the four seconds before the dropMore people reach the payoff
- 02Put the offer on screen, not just in the captionFewer viewers miss the ask
- 03Hold the final shot a beat longerBetter save rate
Scored on
Everything it hands back
Not a dashboard to interpret. A weekly read on what happened, where attention went second by second, what to film next, and what you're currently testing.
Weekly Brief · Week of March 9
What worked
Your Tuesday walkthrough did 3x your usual reach. Long-form explanation is landing better than quick clips right now.
What didn't
Two posts went out without a clear next step. Both sat well below your average for saves.
Try next week
- 01Film one more walkthrough this week — same format, different job.
- 02Put the offer on screen, not just in the caption.
- 03Post Thursday instead of Friday; your Friday numbers have slipped four weeks running.
Pattern observed
Posts where someone speaks to camera out-perform voiceover for you, consistently, by about 40%.
Your weekly brief. Every Sunday it reads the week's posts and writes up what worked, what didn't, and what to do next — so you're not comparing numbers yourself.
Score trend · last 9 posts
Your AI score over recent posts. Tracks whether the advice is landing over time, not just how one post did.
Your posts, graded
- Strong performer7
- Good performer11
- Average performer4
- Needs work1
How your posts fall across the four grades. Shows the shape of your output — whether you're consistently good or swinging between hits and misses.
Strong open that holds for about six seconds, then a slow slide through the middle as the explanation runs long. It recovers into the closing shot, but the dip is where most of the drop-off happens.
Peak — 6s
The drop lands with the sound — biggest reaction moment in the clip.
Valley — 20s
Three seconds of setup with nothing new on screen.
Predicted engagement second by second across a video, with the moment it peaks and the moment it loses people, and why.
Ideas · ready to film
- What everyone gets wrong about filtersEducationTalking head
- Inside a 12-year-old unitProofJob walkthrough
Post ideas built from your own pillars, your best-performing posts and your website — with a hook you can film, not a topic to think about.
Try this · running
GatheringOpen on a face, not a wide shot
2 of 3 posts so far — we'll hold off calling it until there's enough to mean something.
A running content experiment. Pick one creative habit, and we compare posts that use it against the ones that don't — and say so when there isn't enough to call it.
Posting is the easy part.
The hard part is the week after — when one video did five times your usual numbers and nobody can say why, so you can't do it again on purpose. Most tools hand you a chart and leave you to work it out. This one just tells you.
How it works
01Connect or upload
Link Instagram, TikTok or YouTube and your posts come in on their own. Or drop in a draft before it goes out.
02It gets read properly
Every post is scored across eight creative dimensions — the hook, the pacing, the proof, the call to action — against how your own audience actually behaved.
03You get a straight answer
Two or three sentences on why it landed, what to repeat, and what to try next. Then a weekly brief that pulls the whole week together.
Built for businesses people visit
Two industries, one problem: your marketing lives or dies on whether people in your area know you and trust you.
Attractions & entertainment
Theme parks, water parks, zoos, aquariums, museums and family entertainment centers — where a strong season is built on months of attention.
Season launches · Events · Behind the scenes
Trades & home services
HVAC, plumbing, electrical, roofing and remodeling — where the post that matters is the one they remember when something breaks.
Before and after · Job walkthroughs · Local trust
Two industries, scored differently
A furnace video and a rollercoaster video don't succeed for the same reasons, so they aren't marked against the same things. Nobody forwards a furnace video to a friend — they save it and call you in February.
Attractions & entertainment
Trades & home services
What you actually get
Plain-English analysis
No percentiles, no jargon. What happened, why, and what to do about it.
A weekly brief
One page every week: what worked, what didn't, and three things to try.
Draft feedback
Upload before you post and find out what's weak while you can still fix it.
A content plan
Pillars, a posting schedule and a running list of ideas built around your business.
Ideas that fit
Suggestions grounded in your own website and your own best posts, not generic advice.
Proof it's working
Track what the work actually produced, with the honesty to say when it's too early to tell.
Inside the app
Ten places, one thread running through them — what you posted feeds the advice, the advice feeds the plan, the plan feeds what you post next.
- DashboardYour numbers at a glance — scores, reach, what's trending up, and a plain-English read on the week.
- Ask AIA strategist that already knows your posts and your numbers. Ask about one post or about the whole approach.
- LearnShort guides on the craft — hooks, pacing, structure — written for this industry, not for agencies.
- ContentEvery post in one place, synced from your platforms or uploaded as a draft, each with its own analysis.
- BriefThe weekly write-up: what worked, what didn't, what to try next, and the pattern behind it.
- PlanYour content pillars, posting cadence and workflow — the strategy the rest of the app works against.
- ScheduleWhat goes out on which day, on which platform, at the times your audience is actually around.
- IdeasA running list of things to film, built from your pillars and your best posts, each with a hook ready to use.
- What's WorkingPatterns mined from your own posts — the traits, captions and hashtags that correlate with your best results.
- ExperimentsTest one creative habit at a time against your baseline, with an honest read on whether it's helping.
What it won't do
Plenty of tools will tell you anything sounds like progress. This one is built to say when it doesn't know.
It won't invent a trend
Advice is grounded in your own posts and your own website. If we haven't seen it, we don't claim it.
It won't fake certainty
Comparisons need a real sample on both sides before anything is reported. Under that, it says so.
It won't post for you
Read-only access, always. Nothing is published, liked, or commented on your behalf.
Let's see if it fits.
Tell us a bit about your business and we'll show you what it looks like with your own posts in it. No pressure, no long demo.